A wise man once said, “If you fail to plan, you plan to fail”.
These few words can be applied to any area of your life but they apply especially to your social media marketing plan.
Fly-by-the-seat-of-your-pants social media marketing won’t get you the consistent results you’re looking for! What you’ll get is wasted time, energy, and money, and you’ll find yourself frustrated at your lack of results.
I’m going to help you make a plan that makes social media fun again!
1. Eliminate writer’s block. No more sitting in front of your computer confused over what to put on social media. With a plan – ideally in a calendar format – you’ll know when to mention your holiday specials, promote live events, or tell your followers about your new podcast episodes. You can also plan out daily themes, similar to the #ThrowbackThursday posts you see on Facebook every week. Choose daily or weekly themes for your posts and the topics and products you’re promoting will simply fall into place.
2. Avoid gaps in posting. What happens when someone posts daily for two weeks then disappears for a month? People will forget about them and they’ll have to start from square one to develop those relationships again.
Planning ahead can make a huge difference! Plan ahead while on vacation by scheduling posts or hire a virtual assistant to publish posts and engage on your behalf while you’re gone. Don’t just hope for the best and then be surprised upon your return that your engagement stats have plummeted.
3. Brand awareness. Plan out when you want to go live on Facebook so you can promote ahead of time. What will you talk about? Will you host monthly Q&A sessions? If so, when? You’ll likely come up with dozens of ways to develop your brand awareness and it’s easier to schedule these things on your social media calendar. Not only does it save you from not knowing what to say but your assistant will also be in the loop and can help keep you on track.
4. Social growth. We all want huge followings on social media and more name recognition but it takes time and patience to grow that following organically. Yes, there are people who will offer you quick ways to accomplish this (usually by using bots or other questionable techniques) but to really get a grip on what your audience needs and wants, you personally have to interact with them to some extent.
Block off time on your calendar to personally interact with your audience, even for 15-30 minutes a day. Choose a time of day when you KNOW your audience will be online for best engagement. If you want to offer a whitepaper or other treat for your social media audience, adding that to your social media calendar will allow you enough production time as well as promotion time. Create a buzz about this gift and gain even more followers!
When you have a social media plan in place, you’re taking out all the guesswork of what to post, what to chat about, and what your audience wants to hear from you.
Follow the steps in this planner to get started but keep up that momentum by planning more weeks into the future.
Start scheduling a month at a time. No matter how you fit this task into your day, planning your social media will be a lifesaver for you.
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